Reveal your whitest smile with ATTITUDE’s Fluoride Free Adult Toothpaste — Whitening. Paraben- and alcohol-free, our whitening toothpaste’s key ingredient is hydroxyapatite, a gentle whitening agent that won’t irritate your gums or your enamel. EWG VERIFIED™️, fluoride-free and vegan, it will reveal bright smiles. Plus, it comes in a tube and no unnecessary packaging cardboard box, a more sustainable alternative to traditional toothpaste. Gentle enough to use morning, night, and after every meal — so brush away to reveal sparkling clean teeth!

The packaging may differ slightly from the visuals on this page.

• EWG VERIFIED™️: Free of ingredients of concern according to the Environmental Working Group.
• Gentle fluoride-free toothpaste made from plant and mineral derived ingredients: contains green tea extract known for its antioxidant properties as well as papaya leaf extract recognized to prevent dental plaque in combination with brushing.
• Contains hydroxyapatite: a mild whitening agent that’s convenient for everyday use.
• Alcohol-free and paraben-free: contains a gel texture.
• Enhanced with a refreshing peppermint flavor for an extra clean sensation.
• No unnecessary packaging: sold without a cardboard box.
• 100% vegan and cruelty-free product.

Sorbitol, aqua, glycerin, hydrated silica, sodium methyl cocoyl taurate, mentha piperita (peppermint/menthe poivrée) oil*, xanthan gum, citric acid, stevia rebaudiana leaf/stem extract, sodium benzoate, carica papaya (papaya) leaf extract, camellia sinensis (green tea) leaf extract, potassium sorbate, hydroxyapatite, sodium chloride. *Naturally contains / Contient naturellement : D-limonene.

Our products are constantly evolving, hence, please refer to the product packaging for our most accurate ingredient list.

Please note that our products have always contained fragrances of natural origin (except for unscented products). The only thing that has changed is the way we display this information on our packaging. EWG has requested that we add the term *fragrance (parfum) to our list of ingredients because their internal standard now make it mandatory for companies to indicate which ingredients are part of the fragrance.

Do not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Brush teeth thoroughly for at least 1 minute twice a day, preferably after each meal, or as directed by a dentist. Store at room temperature (15-30 °C).